New Crisp ‘N’ Fin Variant Added To Burton’s Biscuit Portfolio

Burton’s Biscuit Company is extending its Fish ‘n’ Chips brand portfolio with the addition of Crisp ‘n’ Fin – a thinner, crispier version targeting sharing occasions. Available in Salt & Vinegar and Sour Cream & Chive flavors, the new variants will feature the same fish shape but with a lighter, crispier texture. The launch also marks the introduction of a packaging refresh for the Fish ‘n’ Chips brand, with a new logo and brand identity to be rolled out across the core range from November, in a move designed to “improve brand visibility and standout on-shelf.” Mandy Bobrowski, UK & Ireland marketing director for Burton’s Biscuit Company, said: “The re-introduction of Fish ‘n’ Chips in 2014 acted as a springboard, fuelling the trend for baked snacks, with a number of brand launches following suit from key players in the savoury snacking market. With the introduction of Crisp ‘n’ Fin, we’re tapping into the rising consumer demand for sharing, the leading format in the Crisps, Snacks & Nuts category, which has overtaken multipacks by some way.” “The product delivers all of the flavor that consumers have come to expect from Fish ‘n’ Chips; it also follows the lead of our core Fish ‘n’ Chips range, being baked not fried for a more permissible snack. The addition of a Sour Cream & Chive variant marks our first foray into more mainstream flavor territory and this, along with the striking new pack design soon to roll out across the Fish ‘n’ Chips range, means retailers can look forward to driving profits from savoury snacking this autumn.” Burton’s Biscuit Company’s new Crisp ‘n’ Fin snacks retail at £1.59 for a 150g bag.

Source: Burton’s Biscuit

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