Bottoms up: NPD in alcoholic beverage packaging
Feb 2019Indulgence is still key in NPD for alcoholic beverages, as companies continue to offer high-end artisanal and handcrafted liqueurs using seasonal flavors and novel ingredients. Premium offerings are often packaged in glass, which remains the material of choice for alcoholic beverages. There is a rise in alternative packaging formats for traditional categories such as wine, with cans and bag-in-box formats gaining popularity. Innovations in can packaging include the nitro can, which replicates the sensory characteristics of a nitrogenated draught beer for on-the-go consumption, and Carslberg’s snap-pack, which addresses reduction in waste produced from single-use plastic shrink wraps.
Peerless Single Barrel Kentucky Straight Rye Whiskey (US). Kentucky Peerless’s identity as an artisan distillery is centered on its uncompromising quality and innovative nature. Each barrel is bottled one-at-a-time and custom labels are placed on by hand. Each single barrel yields approximately 216 bottles of a one-of-a-kind flavor profile.
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