Bottoms up: NPD in alcoholic beverage packaging
Feb 2019Indulgence is still key in NPD for alcoholic beverages, as companies continue to offer high-end artisanal and handcrafted liqueurs using seasonal flavors and novel ingredients. Premium offerings are often packaged in glass, which remains the material of choice for alcoholic beverages. There is a rise in alternative packaging formats for traditional categories such as wine, with cans and bag-in-box formats gaining popularity. Innovations in can packaging include the nitro can, which replicates the sensory characteristics of a nitrogenated draught beer for on-the-go consumption, and Carslberg’s snap-pack, which addresses reduction in waste produced from single-use plastic shrink wraps.
10/11
An Dulaman Irish Maritime Gin (Ireland). This premium gin, distilled in Donegal, boasts an unusual flavor achieved through the use of five locally harvested varieties of seaweed. Dúlamán Irish Maritime Gin arrives in a black gloss bottle, wax sealed with Celtic lettering on the front and colours that represent the mountains surrounding the distillery.
