Bottoms up: NPD in alcoholic beverage packaging
Feb 2019Indulgence is still key in NPD for alcoholic beverages, as companies continue to offer high-end artisanal and handcrafted liqueurs using seasonal flavors and novel ingredients. Premium offerings are often packaged in glass, which remains the material of choice for alcoholic beverages. There is a rise in alternative packaging formats for traditional categories such as wine, with cans and bag-in-box formats gaining popularity. Innovations in can packaging include the nitro can, which replicates the sensory characteristics of a nitrogenated draught beer for on-the-go consumption, and Carslberg’s snap-pack, which addresses reduction in waste produced from single-use plastic shrink wraps.
Absolut A Drop Of Love Limited Edition Original Vodka (Germany). Absolut’s Limited Edition Vodka bottles are packaged in 700ml glass bottles, made from 70 percent recycled glass.
Circular economy: Reusables
Apr 2024Easter packaging innovation
Mar 2024Beauty products packaging
Mar 2024Baby & Toddlers packaging innovation
Mar 2024Valentine’s packaging innovation
Feb 2024Packaging vs. climate change
Jan 2024